Bealls, Inc., which owns Burkes Outlet, has announced that the Burkes Outlet store at 2308 Lubbock Hwy. has been renamed Bealls.The company is retiring the Burkes name and dropping the word Outlet at all 83 of its Texas stores to support its continued growth nationally. There are no planned changes to staffing at the Lamesa location which opened in August 2022.“We’re making this change to unify our brand, so it’s easier for our guests to find us across the country and because some people think the word “outlet” implies seconds or excess merchandise,” said District Manager Cody Sneed, in an ...