Farmers are aware of the benefits of soil health. However, the difficulty in quantifying soil health, diminishing availability of land that results in higher land prices, the time necessary to improve soil health, and the need to turn a profit often discourage farmers from adopting soil health promoting practices. Erin Kiella, Ph.D., an assistant research economist with the Real Estate Center at Texas A&M University, and Dianna Bagnall, Ph.D., a research soil scientist with the Soil Health Institute in Morrisville, NC, previously with Texas A&M, researched why producers choose to or not to adopt conservation measures. Soil health practices The value of a ...