While social media is a controversial topic in itself, it often makes or breaks a business. When looking at public education through a marketing lens, it is vital to promote the celebrations that our kids and teachers experience daily. COVID-19 has been the topic of our daily conversations for a year now. While the state was shutting down, educators at Lamesa ISD were revamping their personal styles of educating and incorporating unimaginable amounts of technology into their daily lives, all to continue to provide a quality education to the youth of Lamesa. As students were working remotely from home, last Spring,